The One by Maison Morfin: Detail as a Standard
Maison Morfin is moving forward without a safety net: that of a young independent French brand that must persuade without sheltering behind a century-old heritage. Founded in 2023 by Clément…
Brands
33 posts
Discover the history of the great watch brands: Rolex, Omega, Patek Philippe, Audemars Piguet, as well as independent houses such as MB&F and H. Moser & Cie. This category traces the evolution, icons, and founders who have shaped the world of luxury watchmaking.
Greubel Forsey Balancier QM: Museum Quality
When Greubel Forsey Gives Its Exacting Standards a Name I once had the opportunity to visit Greubel Forsey in La Chaux-de-Fonds. This kind of visit rarely leaves you indifferent. In…
Kerbedanz: From discreet bespoke to more assertive collections
Time to Watches may not have the sheer scale, perfectly oiled machinery or monumental decor of some of the other major horological gatherings (not least the discreet little fair held…
How the Lange 1 Became a Benchmark Watch in Germany
A watch born in a country that had to be rebuilt When we talk about benchmark watches, the conversation often turns to Switzerland, its valleys and its dynasties. Yet…
How the Royal Oak Upended the Watch Industry
An aesthetic shock in a display window that was far too well-behaved In the early 1970s, Swiss watchmaking entered a turbulent spell. Quartz watches from Asia upended the market…
Why the Santos de Cartier Is Considered the First Modern Watch
A watch born of a very real problem: telling the time mid-flight Before it becomes an object of desire, a watch is first and foremost a solution. And the…
Why the Patek Philippe Calatrava Is a Symbol of Horological Purity
The Calatrava, or the art of saying only what matters There are watches that assert themselves through complication, technical excess, or the loud prestige of a name. And then…
How the Jaeger-LeCoultre Reverso Was Invented for Polo
A shock, an idea: watchmaking meets the polo field We often tend to mythologise great watches, imagining their birth as something abstract: a brilliant sketch, a hushed workshop, inspiration…
The History of the Cartier Tank: A Watch Inspired by an Armoured Vehicle
When a war machine becomes a style icon Some watches are born from a set of specifications. And then there are those that arrive as a visual jolt—almost a…
Why the Oyster Bracelet Became an Icon
A bracelet born of necessity: reliability, movement, real life In watchmaking, some innovations impose themselves because they answer a simple question: how do you wear a watch without thinking…
How Quartz Watches Nearly Killed Swiss Watchmaking
The day precision became a weapon Some revolutions arrive with trumpets blaring; others settle in as if self-evident, quietly, until the moment they flip the table. At the end…
Rolex and the Exhibition Caseback: Why the Brand Is Changing Its Golden Rule
The Oyster obsession: when a watch must first and foremost survive At Rolex, everything begins with a promise sealed in 1926: the Oyster, a waterproof, airtight watch built to take…
H. Moser & Cie: The Swiss House That Dares Anything, in Style
Bold without being arrogant, H. Moser & Cie charts its own course with panache. Somewhere between minimalist elegance, a free spirit and very Swiss humour, the Schaffhausen manufacture embodies the…
5 Iconic Watches Designed by Gérald Genta
Gérald Genta, the architect of horological desire There are designers who decorate time, and others who architect it. Gérald Genta unquestionably belonged to the latter camp. A tireless autodidact,…
The Hidden Detail of the Royal Oak That Few Collectors Know
The workshop secret that forged the Royal Oak legend Ask ten enthusiasts what fascinates them about the Royal Oak and you’ll hear about its octagon, its hypnotic Tapisserie, its Genta…
Corum Returns to Swiss Hands: A New Lease of Life for Independent Watchmaking
To mark its 70th anniversary, watchmaker Corum is embarking on a bold strategic shift with a return to its Swiss roots. Haso Mehmedovic, a former watchmaker turned sales director, is…