ETA Watch Movements
ETA—those three letters crop up time and again whenever watches or watchmaking are discussed. Let’s decode this acronym, which opens the door to one of watchmaking’s essential foundations: the movement.…
Brands
6 posts
Discover the history of the great watch brands: Rolex, Omega, Patek Philippe, Audemars Piguet, as well as independent houses such as MB&F and H. Moser & Cie. This category traces the evolution, icons, and founders who have shaped the world of luxury watchmaking.
Omega Hour Vision Blue: When Omega Fights Blindness
Unveiled at the upcoming 2011 Basel World Watch and Jewellery Show (Baselworld), Omega’s Hour Vision Blue is a variation of the Hour Vision (De Ville collection) developed as part of…
The Fabulous Story of the Swatch Group
The story of the Swatch Group begins in 1983 with the merger of two major Swiss watchmaking groups: ASUAG and SSIH. The group was then named Société de microélectronique et…
The Cheapest Rolex Watch
You need a Rolex! You won’t budge. Yes, Rolex watches are not an end in themselves, much to Jacques Séguéla’s dismay, and yes, there are plenty of brands offering more…
History of the Rolex Brand
The famous Rolex brand was founded in 1908 by Hans Wilsdorf. Today, this Swiss company is the most emblematic figure in luxury, high-precision watchmaking. Rolex is the result of a…
Why the Patek Philippe Calatrava Is a Symbol of Watchmaking Purity
The Calatrava, or the Art of Saying Only What Matters Some watches impose themselves through complication, technical excess or the loud prestige of a famous signature. And then there…