Which watch does Éric Zemmour wear?

In our “Who wears what?” column, we’ve already taken a look at the watches worn by Philippe Etchebest, Johnny Hallyday’s watches, Kurt Cobain’s watch, Sarkozy, Walter White’s watch in Breaking Bad, Tony Soprano, Sonny Crockett from Miami Vice, Jean Dujardin, Alain Delon’s watches at auction and so many others (sometimes I tell myself this planet doesn’t deserve this site) … Today, we’re turning our attention to a well-known political figure: Éric Zemmour. Beyond the verbal sparring, “Z” polishes his appearance down to the smallest details, including … on the wrist.

And that wrist is adorned with a timepiece commensurate with his convictions: a very refined Breguet. A choice as symbolic as it is elegant—and one that deserves a closer look.

A Breguet-signed timepiece

The watch spotted on Éric Zemmour’s wrist is a Breguet Classique 5907BA/12/984 (or its rose-gold variant BR/12/984), an emblematic hand-wound model rooted in the watchmaking tradition of the house founded in 1775. Here are its key characteristics:

• Round 18k gold case (yellow or rose depending on the version)
• 34 mm diameter, though it wears visually larger thanks to its design
• Hand-wound Calibre 511 DR, 45-hour power reserve
• Hand-guilloché silvered dial with blued “Breguet” hands
• Small seconds at 6 o’clock

Discreet yet noble, this watch embraces a resolutely classic aesthetic—free of trends and unnecessary flash. It says a lot about the person wearing it.

Breguet, a very French symbol

Founded in Paris by Abraham-Louis Breguet, the watchmaking house is an integral part of France’s horological heritage. Breguet was the watchmaker to Louis XVI, Napoleon, and numerous crowned heads. Even today, although it belongs to the Swiss Swatch Group, it still maintains its museum and archives in Paris, on Place Vendôme.

Choosing a Breguet, then, is a pointed nod to history, tradition, and French excellence. A coherent gesture from a politician who likes to embody a certain idea of France.

A choice fully owned

The Breguet Classique 5907 isn’t just a technical jewel; it’s also a smart stylistic choice. Understated, elegant, slim and discreet, it suits Z’s style perfectly. And let’s be honest: with his rather slender wrist, it would have been hard to picture him wearing a big 46 mm watch like a Hublot King Power or some mastodon Bell & Ross! Yes, not everyone has the build of Tibo InShape. That kind of watch would have clashed with his tailored suits and measured appearance.

So the choice of the 5907 is not only elegant, but also perfectly suited to his frame and his usual outfits. Especially since, despite its 34 mm on paper, this watch “wears larger” visually, thanks to its slim bezel, elongated lugs and light dial.

The watch as an extension of the message

In politics, every detail matters. The watch you wear isn’t just a tool for telling the time: it speaks volumes about taste, values, personality. In Zemmour’s case, this Breguet model seems to echo his rhetoric: rootedness, tradition, French excellence.

But it’s also a personal, intimate object. He’s worn it for a long time, without swapping it out every season the way some influencers do. That, too, contributes to an image of consistency and loyalty to a certain line.

For watch enthusiasts

This choice of the Breguet 5907 reminds us that elegance isn’t necessarily synonymous with excessive complications or gigantic diameters. Quite the opposite:

• A slim case and a legible dial can be enough to assert real style.
• A quality manual movement, like Calibre 511 DR, is a marker of serious watchmaking passion.
• A timeless design can span decades without ageing.

At present, the model can be found pre-owned for around €7,000 to €10,000, depending on condition, version (yellow or rose gold) and accessories (box, papers, original buckle).

Over to you

And you—what do you think? Is this Breguet, in your view, a tasteful choice or too elitist? Have you spotted other watches worn by political figures? Leave your thoughts in the comments or share the article around you!

FAQ

What watch does Éric Zemmour wear?

He wears a Breguet Classique 5907BA/12/984 (or BR/12/984), an elegant hand-wound watch with a refined design and an 18k gold case.

Why is this choice significant?

This watch embodies classic refinement and France’s watchmaking heritage—a nod to the values Zemmour likes to champion publicly.

Is the watch made in France?

Breguet is historically French, but current production is based in Switzerland. The heritage headquarters and museum remain in Paris.

Is this model suitable for a small wrist?

Yes. Its 34 mm diameter may seem modest, but its design gives it a strong presence on the wrist, even on a slender build.

What is the price of this model?

The pre-owned price for a Breguet 5907 generally sits between €7,000 and €10,000, depending on condition, year, and the accessories supplied.