What Watches Does GMK Wear?

In the Who Wears What section, we’re leaving politicians’ wrists behind for a more modern, more macho one: GMK’s. The Monaco-based influencer, first known for his outlandish cars, is just as well known for his passion for watches. You can poke fun at the character, the rumours, the staging… but when he lays watches out on a table, the conclusion is simple: he loves beautiful pieces, he knows the codes, and he buys with a collector’s appetite.

What’s most interesting about GMK—Georges, his first name—isn’t just the pile-up of gold, ceramic and platinum; it’s the contrast. On one side, watches that flirt with indecency (“absurd!”); on the other, more “reasonable” choices, sometimes even genuinely attainable. GMK’s ability to still be amazed without needing half a million on the wrist speaks to a sincere relationship with watchmaking mechanics.

The wrist shots featured in this article come from GMK’s hairy wrist.

A pronounced taste for big pieces… and the details that matter

GMK has a big wrist and he fully embraces it. The diameters are often generous, the watches take up space, and the aesthetic isn’t trying to disappear. But behind the spectacle there’s a real sensitivity to details: a new dial, a shift in proportions, a polished edge, a finish, a setting. He talks like many collectors do: less “spec sheet” than sensations, experience, the pleasure of wearing.

He also has a very contemporary reflex: alternating the “grail” with the fun watch. A super-rare Rolex can coexist with a more affordable Tudor, and one doesn’t make the other look silly. That’s healthy. It’s even—let’s dare the word—elegant.

Rolex: the backbone, from classic to downright unobtainable

In GMK’s world, Rolex holds a central place. And not just the “everyman” Rolex. Above all, there’s a clear preference for the Daytona, spanning everything from the latest steel model to the most extravagant versions—sometimes “off-catalogue” or extremely hard to get.

In his Rolex galaxy, you’ll come across, among others:

• Rolex Daytona in steel (recent versions with tweaks to certain dial and case details that he can spot at a glance, like many collectors).
• Rolex Daytona in platinum, ice-blue dial—a heavy, very distinctive piece, with that “ice” blue that instantly signals the material.
• Rolex Daytona in yellow gold with green dial (the famous “John Mayer”, which has become a symbol in its own right).
• Rolex Daytona in white gold / meteorite dial: a dial that is unique by definition, with patterns that vary from one piece to the next. Depending on the configuration, it appears on an Oysterflex strap or on a metal bracelet.
• Rolex Daytona 116588SACO, the instantly recognisable “orange sapphires” (orange bezel and hour markers, a dark, high-contrast dial), ultra-rare and immediately identifiable.
• Rolex Daytona “Ruby”: ruby bezel and ruby hour markers, with a consistency of hue that is precisely what gives the gem-setting its value.
• Several gem-set Daytonas (rainbow bezels, contrasting dials and sub-dials, sometimes versions he owns in duplicate).
• Rolex Daytona “Eye of the Tiger”: a far more radical jewellery configuration, “tiger eye” motif dial, heavy gem-setting and a fully embraced presence.
• Rolex Daytona “Le Mans”: a line that has become highly coveted, which he collects in several metal variants (white gold, yellow gold, rose gold).
• Rolex Day-Date (of course), the power-signature watch, with Jubilee bracelet, in yellow gold or Everose depending on the period.
• Rolex GMT-Master II: the “Batman” and the “Pepsi” are must-haves, but you also see the Sprite (left-handed case, crown on the left) and the black-and-grey GMT often nicknamed “Bruce Wayne”.
• Rolex Oyster Perpetual: notably an OP 41 with the highly sought-after turquoise dial, which plays the sobriety card, with a dial that does all the work.
• And a more unexpected touch: a Sky-Dweller on a Jubilee bracelet, green dial, in the “boss watch” register—Rolex-style. The same idea also exists in an Everose version.

What stands out is a logic: the Daytona as the backbone, the Day-Date as the icon, a few sports models for “real life”, and gem-set pieces for the unapologetic collector side. You may like it or not.

Audemars Piguet: Royal Oak, Offshore, Concept… and a taste for the spectacular

If Rolex is a pillar, Audemars Piguet feels more like an obsession. The collection revolves heavily around the Royal Oak (classic, skeletonised, perpetual calendar), the Royal Oak Offshore (the big cases) and a few higher-voltage pieces.

In particular, you find several very clear families:

Royal Oak Openworked “Double Balancier”: architecture in motion

Among the pieces that immediately speak to enthusiasts is the Royal Oak Openworked Double Balance Wheel, often associated with ref. 15407. A 41 mm case, openworked dial, and above all that famous double balance wheel system (two regulating organs on the same axis) designed to improve rate stability. It’s a technical watch whose complexity remains readable, and fairly emblematic of how AP can do “visible mechanics” without slipping into gimmickry.

In his collection, it appears in steel, but also in yellow-gold variations, and in more jewellery-oriented versions.

Royal Oak Perpetual Calendar: moon phases, the serious way

GMK owns several Royal Oak Perpetual Calendar (QP) models with moon phase, seen with light and dark dials, including in ceramic (black, white, blue). The QP is watchmaking that doesn’t mess around: month, day, date, sometimes week, moon phase… and that delicious feeling of wearing a mechanism that “knows” when February ends (I’m rather proud of that line).

Royal Oak “Jumbo” and chronographs: the foundation, but in a more muscular form

You also find more “foundation” references:

• Royal Oak “Jumbo” Extra-Thin (the 15202 family then 16202 depending on the year): the great classic, the one that doesn’t need to overdo it.
• Royal Oak 15500 with blue dial: the modern Royal Oak—effective, perfect for living with without dressing up.
• Royal Oak Chronograph 41 mm “50th anniversary”, with khaki dial: a very of-the-moment variation, and a rotor detail that makes all the difference for collectors.

Royal Oak Offshore: a case size that owns it

The Royal Oak Offshore comes up often: chronographs, varied materials (forged carbon, ceramic, rose gold), black dials… It’s the Royal Oak after hitting the gym, without asking anyone’s opinion. GMK likes those proportions, and on his wrist, it works. On a slimmer wrist, it’s another story: you quickly go from “sport-chic” to “I borrowed my uncle’s watch”.

Also worth noting in the Offshore family: the presence of an Offshore Tourbillon with a very mechanical style, pushing even further the “engine on the wrist” idea he often associates with automobiles.

Concept and “collector” pieces: Marvel, Laptimer, and other magnificent oddities

Finally, there’s the more radical register:

• Audemars Piguet Royal Oak Concept “Spider-Man”: a spectacular piece, very much an “object”, with a real collector dimension.
• Concept 44: the Concept family in its rawest form.
• AP Laptimer: a complication designed for performance, in a very “engineer” spirit.
• And his rainbow-set frosted Royal Oak (Rainbow bezel), which very clearly plays the card: “yes, I’m here”.

You can smile at some of the excesses. But you have to give AP one thing: when the manufacture decides to be excessive, it does so with a level of finishing and design intelligence that avoids the ridiculous. That’s not so common.

Richard Mille: performance on the wrist, and an already very serious list

It’s impossible to talk about GMK without mentioning Richard Mille. It’s a brand that fits his universe: technology on display, modern materials, huge presence, and that little whiff of “civilised prototype” that appeals so much to a segment of collectors.

Among what can be clearly identified in his collection, there are several notable references:

• RM 65-01 (split-seconds chronograph, a very striking piece).
• RM 35-03 “Rafael Nadal” (the Nadal family, inseparable from the brand’s sporting DNA).
• RM 11-03 (often easy to spot, sometimes on a yellow strap depending on the configuration).
• RM 67-02 (the “Pinturault”, extra-thin, ultra-light).
• RM 050, RM 35-02, RM 21-01 or RM 62-01: references that already sketch out a coherent set, very much oriented towards “wrist machines”.

When it comes to Richard Mille, we’ll deliberately remain cautious about certain exact variants: straps change, photos can mislead, configurations evolve. But the idea is there: GMK has identifiable RMs, not just “a Richard Mille” for posing with that he swaps straps on.

Patek Philippe, Vacheron Constantin, IWC: the “real” touch of classic high watchmaking

What’s reassuring (and what makes the collection more interesting) is the presence of maisons that are more “classic” in their expression of luxury:

• Patek Philippe 5990 in steel: the Nautilus Travel Time Chronograph—sporty, prestigious, and highly coveted. The interest here is as much the watch as the use: a Nautilus designed for travel, with a true “home” and “local” reading.
• Patek Philippe Calatrava: a more intimate, more sentimental presence, far less demonstrative. A piece you don’t wear to “win” but to remember—and that’s precisely what makes it interesting in a collection like this.
• Patek Philippe Nautilus 5719/10G: the gem-set Nautilus, in an unapologetically jewellery-forward register.
• Vacheron Constantin Overseas, including a tourbillon with blue dial version and a skeletonised Perpetual Calendar version with baguette setting (when Vacheron does “showy luxury”, it’s still Vacheron: it’s sharp, it’s clean).
• IWC Big Pilot “Mojave”: a more tool-like piece, more military in spirit, that brings a welcome breather.

These watches play an important role: they prove the collection isn’t just a gallery of special effects. There’s also a pursuit of great maisons, complications, and styles.

Tudor: the detail that changes everything, even when you own six-figure watches

This is probably the most likeable part of his watch persona: GMK can still get excited about an “accessible” watch. He recently treated himself to a Tudor Black Bay 54 “Lagoon Blue”, a true pleasure watch—no posturing, no need to impress anyone.

Tudor Black Bay 54 “Lagoon Blue” (ref. M79000-0001):

• Case: steel, 37 mm
• Dial: “Lagoon Blue”
• Movement: Manufacture Calibre MT5400
• Price: €4,400

This point deserves to be underlined: when someone can wear a platinum Daytona one day and a €4,400 Tudor the next, without contempt, without condescension, there’s a form of love for watches that remains intact. This “Lagoon Blue” sells for €4,400.

And in his Tudor galaxy, you’ll find other very identifiable references, with real collecting coherence:

• Tudor Black Bay Ceramic: a very cohesive all-black Black Bay, with the added interest of a sapphire caseback on certain configurations.
• Tudor Pelagos FXD “Marine Nationale”: a Tudor conceived as a tool, with that Velcro-style textile strap and a very deliberate commando spirit.
• Tudor Black Bay Chrono “Pink”: pink dial, five-link bracelet—a piece that got people talking precisely because Tudor dares colours Rolex uses more sparingly.
• And some very “playground” variations: a “Flamingo Blue” version, as well as a carbon piece associated with the Giro d’Italia, produced in limited quantities, with an instantly recognisable pink signature.

The idea is clear: Tudor serves as a pleasure laboratory. And that’s also why the collection works—because it isn’t limited to a show of force.

So, what watches does GMK wear?

If we sum it up, without claiming to be exhaustive (there are too many, and a living collection is always moving), GMK mainly wears:

• A lot of Rolex, with a Daytona focus (steel, platinum, yellow gold with green dial, meteorite, gem-set), plus Day-Date, GMT (Sprite, “Bruce Wayne”, Batman, Pepsi) and the essential sports models.
• A lot of Audemars Piguet, from the “foundation” Royal Oak to the Royal Oak Openworked Double Balance Wheel (15407), via QPs, Offshores, and collector pieces like the Concept Spider-Man.
• A solid Richard Mille core: RM 65-01, RM 35-03 Nadal, RM 11-03, RM 67-02, and other references.
• Very legitimate pillars: Patek (5990, gem-set Nautilus, Calatrava), Vacheron (Overseas tourbillon, skeleton QP), IWC (Big Pilot Mojave).
• And Tudor, when he wants to treat himself without chasing the financial slap, with real diversity (Black Bay, Pelagos FXD, Chrono, limited editions).

What makes the collection interesting isn’t just the value. It’s the variety of registers: sport, classic, high watchmaking, jewellery, “object” pieces. There’s seriousness, flash, the collector’s mindset, and sometimes even a hint of poetry.

Ultimately, what matters most isn’t stacking references, but understanding what a wrist is saying: with GMK, it speaks of speed, technology, and an unapologetic taste for watches that get noticed… including when they “only” cost €4,400.

Speaking of influencers, if you want to know what watch Tibo Inshape—the number-one YouTuber in France—wears, then read my article on the subject.

Unlike GMK, I’m not giving away a random Daytona in the comments, but you can still share your thoughts on his incredible collection below 🙂