Post-it Watches
The post-it war really made Post-its sexy this summer. Here’s a new concept developed by Doriane Favre: the Post-it watch. Because you can’t take your refrigerator door with you, Post-it…
The Story of Piaget: “Always Do Better Than Necessary”
Piaget, an iconic watch brand, has written some of the most important chapters in modern watchmaking. A look back at more than a century of Piaget history—through the lens of…
A DeLorean Watch!
Marty McFly, the hero of Back to the Future, has reason to celebrate. The legendary DeLorean, a car elevated to icon status by Robert Zemeckis’s film, is teaming up with…
MB&F Legacy Machine No. 1, Avant-Garde and Tradition
MB&F decided to deliver a masterful horological slap in the face by creating the Legacy Machine No.1 (LM1). MB&F had “got us used” to watches with mind-blowing shapes through the…
Swatch Touch: New Designer Watches and Touchscreens
Swatch launches the Swatch Touch 2011: a new collection of designer watches, colourful and featuring touch-sensitive LCD screens. Swatch delivers an ambitious, forward-looking collection with the Swatch Touch. Beyond the…
Nixon The Automatic II
Nixon is launching a new version of its The Automatic watch, simply named “The Automatic II“. With it, the Californian brand is stepping into watchmaking with a timepiece powered by…
Rolex Signs with Tiger Woods
Tiger Woods, the naughty golfer, has just signed a sponsorship deal with the Swiss watch brand Rolex. The first major brand willing to place its trust in the Tiger again…
Perrelet Turbine Poker: The Watch That Lays Its Cards on the Table
Perrelet reinterprets its famous turbine watch in a poker version… A real bluff! To understand it properly, we need to take a trip back in time. In 1995, Perrelet launched…
When Casio Meets Feiyue
Casio and Feiyue join forces to launch two limited-edition boxed sets—a chance to bring together the flagship icons of both brands. The legendary Casio Classic Illuminator, reissued and engraved with…
Linde Werdelin SpidoLite II
Danish watchmaker Linde Werdelin is launching the SpidoLite II, a “tuned” fusion of the SpidoLite and the SpidoSpeed. A simple “cross-breed” would have been rather disappointing, so our Danish friends…