Why the Patek Philippe Calatrava Is a Symbol of Horological Purity
The Calatrava, or the art of saying only what matters There are watches that assert themselves through complication, technical excess, or the loud prestige of a name. And then…
Julien Aguettaz
413 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
How the Jaeger-LeCoultre Reverso Was Invented for Polo
A shock, an idea: watchmaking meets the polo field We often tend to mythologise great watches, imagining their birth as something abstract: a brilliant sketch, a hushed workshop, inspiration…
The History of the Cartier Tank: A Watch Inspired by an Armoured Vehicle
When a war machine becomes a style icon Some watches are born from a set of specifications. And then there are those that arrive as a visual jolt—almost a…
Which watches does Donald Trump wear?
Let’s continue our tour of watches worn by notable personalities with Donald Trump, the 45th and 47th President of the United States. A man whose relationship with watchmaking raises a…
Which automatic watch should you buy for under €1,000?
Our selection of genuinely relevant new models, straight to the point When we talk about an automatic watch for under €1,000, we’re covering a fairly broad range of options: from…
Which watch does Gabriel Attal wear?
In politics, every detail matters. A tie, a suit, a watch on the wrist… all signs that are scrutinised, analysed, sometimes overinterpreted. But what happens when a watch escapes that…
Which first watch should you buy when you’re just getting started in watchmaking?
A simple, no-snobbery guide to choosing well Choosing your first watch can quickly become confusing. Between the big brands, micro-brands, automatic watches, quartz, prices ranging from €100 to several thousand……
MB&F LM Sequential Flyback EVO: the chronograph reinvented, once again!
While some watchmakers add complications, others challenge the very way a complication should work. MB&F embodies that idea perfectly with the LM Sequential Flyback EVO. When MB&F unveiled the LM…
What Is a “Dress Watch”?
The “dress watch”, or the discreet art of dressing well at the wrist Some watches assert themselves through performance, engineering, presence… That’s the case with tool watches. And then…
What Is a “Tool Watch”?
When the watch wasn’t jewellery … but an instrument Before it became a status symbol or a style accessory, the wristwatch was for a long time a utilitarian object.…
Why Do Pilot Watches Have Such Legible Dials?
Legibility born of noise, cold and urgency Before it became an aesthetic code—oversized numerals, sharp hands, crisp contrasts—the legibility of pilot’s watches was a matter of survival. In a…
Which watches does Thomas Magnum wear in Magnum P.I.?
If you watched Magnum as a kid, sprawled on the carpet in front of a cathode-ray TV, I have some bittersweet news: you’re probably old enough to have already owned…
Why the Oyster Bracelet Became an Icon
A bracelet born of necessity: reliability, movement, real life In watchmaking, some innovations impose themselves because they answer a simple question: how do you wear a watch without thinking…
What watch does Tibo InShape wear? (yes, he wears one)
After presidential wrists, politicians’ watches and their more or less “republican” timepieces, it’s time for a change of scenery: here, we leave gilt behind for cast iron, protocol for protein,…
Which watches does Rachida Dati wear?
As part of our “Who Wears What” column, after taking a look at Sarah Knafo’s wrist (read it again here: what watch does Sarah Knafo wear), we move on to…
How Quartz Watches Nearly Killed Swiss Watchmaking
The day precision became a weapon Some revolutions arrive with trumpets blaring; others settle in as if self-evident, quietly, until the moment they flip the table. At the end…