Popochos Accessory Watches Arrive in France

For once, Montres Passion is turning its attention to products that fall outside the realm of haute horlogerie. Certain phenomena in the watch market deserve to be brought into the spotlight, because they are also a driving force behind traditional watchmaking. What would the watch market have become without the creation of Swatch in 1983?

The Italian company Squan SAS has launched accessory-watches under the Popochos brand (Popochos watch Skins), and there is a strong chance that this phenomenon—which has taken hold in Italy and the United States—will be a resounding success in France. All the key ingredients are there: a fun concept, accessible pricing, and the ability to catch the eye of fashion media that love this kind of accessory to spice up their pages. Popochos also have the merit of being more useful and sexier than Power Balance.

Contenus afficher

The Popochos concept

Popochos are digital-display watches whose covers (case dressing)—which you could call skins—are interchangeable with a simple click. All you need is one watch (11 colours) and then you can buy additional covers from the many models available to change the look of your watch every day, or even several times a day.

Two types of feel are available: soft-touch or icy.

Popochos watches, made in Italy, are in silicone and contain tourmaline.

Montres accessoires Popochos collection Shiny — Popochos Shiny

Popochos covers

The range of covers is vast and keeps expanding.

The collections come in 9 families:

Art: symbols in flashy colours.
Chic: covers set with Swarovski crystals
Romantic: hearts, flowers, …
Special: for special occasions (Christmas, winter, cars, etc.)
Trendy: multicoloured, zebra, colour bands, …
Various
Wild: panther, snake, furry patterns, …
Shiny: Swarovski crystals on a small rectangular frame.
Butterfly: butterfly-shaped.

Les montres accessoires Popochos Natural Skin — Popochos Natural Skin series

Distribution

Popochos are distributed in Italy, Spain, Portugal, the United States and, today, the brand is entering the French market.

They can be found in concept stores and in high-end, fashion-forward boutiques. Looking to treat yourself to this accessory? Be patient: the brand is currently rolling out in France but, without a doubt, Popochos will be the must-have of the summer.