The Nicknames of Rolex Watches
Ah, Rolex. The watches that make collectors dream, frustrate bankers, and fuel debates among enlightened enthusiasts… or wannabe louts desperate for validation. Because yes: while Rolex embodies Swiss precision and…
Brands
29 posts
Discover the history of the great watch brands: Rolex, Omega, Patek Philippe, Audemars Piguet, as well as independent houses such as MB&F and H. Moser & Cie. This category traces the evolution, icons, and founders who have shaped the world of luxury watchmaking.
The Astonishing Story of the TAG Heuer Monaco
Discover the fascinating story of the TAG Heuer Monaco, the watch with the instantly recognisable square case. How did a revolutionary idea from Jack Heuer become a cultural icon? This…
How to Create Your Own Watch Brand?
This article is a modest introduction to creating a watch brand—a broad overview. I won’t go into every detail, but it can give you a sense of the road ahead,…
Fernweh Watches: From Kickstarter to Our Wrists
Swiss movement, sapphire crystal, 100m water resistance, Italian leather strap… These are attributes that suit us just fine when it comes to watches. On paper, the watches produced by the…
Gérard Pouyet and His Clocks: A Legacy of Watchmaking
When we talk about watchmaking, our eyes automatically turn to Switzerland. Yet historically speaking, Switzerland was more of a land of refuge for French and European watchmakers, who, over the…
AKRIVIA, the Architecture of Time
It’s hard to wander around Geneva’s watchmaking sphere without having heard of Akrivia and its young founder Rexhep Rexhepi. Whether you’re a lover of fine watchmaking or a devotee of…
Konifer Wooden Watches
Konifer is a Canadian brand offering wooden watches and accessories (rings and belts). I had never “handled” a wooden watch before, so I found myself waiting by my mailbox with…
How to Pronounce Watch Brand Names?
There are watch brands you avoid mentioning in public for fear of mispronouncing them. IWC Schaffhausen, Linde Werdelin, A. Lange & Söhne, … If you read us … So today,…
Walter White’s Watch in *Breaking Bad*
What watch does Walter White wear in Breaking Bad? That’s a question you probably asked yourself while watching season 5 of Breaking Bad a year ago. I asked myself the…
Eberhard & Co: More Than 125 Years of History
The history of Eberhard & Co, a Swiss watchmaking manufacture, spans more than 125 years since it was founded in La Chaux-de-Fonds in 1887. Georges-Emile Eberhard, just 22 years old,…
Bausele Watches: Fragments of Australia
Bausele, the first Australian Swiss Made watch brand, was born from the partnership of three friends passionate about watchmaking, expatriates and lovers of the wide-open spaces of the island continent…
The Story of Nixon: The Boardsports Brand
In 1997, under the California sun, Chad DiNenna and Andy Laats created Nixon, a brand of watches and accessories aimed more specifically at board-sports enthusiasts. The adventure began in 1996,…
The Story of Piaget: “Always Do Better Than Necessary”
Piaget, an iconic watch brand, has written some of the most important chapters in modern watchmaking. A look back at more than a century of Piaget history—through the lens of…