NATO Straps Make a Big Comeback
Why the NATO Strap Is Making a Strong Comeback Some accessories move through the decades without ever losing their relevance. The NATO strap belongs to that functional elite. Its…
Julien Aguettaz
413 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
How to Wear a Dress Watch with Jeans
Why this pairing works At first glance, the meeting of a dress watch and a pair of jeans can seem unnatural. On one side: drawing-room watchmaking—polished cases, pared-back dials, indices…
Is it better to buy your watch in France or Switzerland?
The True Cost of a Dream: Between the Display Window and the Border In a watch lover’s mind, buying a timepiece is never just about a price tag. It’s…
How to Set a Moonphase Watch?
A lunar ritual on the wrist There is something profoundly soothing about setting a moonphase watch. A slow gesture, almost liturgical, in which you synchronise everyday life with an…
Sapphire Crystal Watch Cases: Taking Stock
Transparency as a manifesto In an era when we like to see how things work, the sapphire crystal case has become the mouthpiece of contemporary haute horlogerie. No longer…
What Is the Rotating Bezel on Dive Watches Used For?
The best-kept secret of your minutes underwater Before the dive computer, there was that click. The click of the diver’s watch bezel—that graduated halo encircling the dial that elevates a…
These Watch Complications Are as Beautiful as They Are Useless
Why the useless fascinates us on the wrist Some functions won’t change our diaries or our lateness, yet they turn a watch into a miniature mechanical theatre. In watchmaking,…
Why Bronze Watches Age So Well
The allure of a living metal Some materials command respect through their austerity; bronze, by contrast, inspires desire through its vitality. On a watch, this ancient metal doesn’t merely…
How to Photograph Your Watch Like a Pro
Staging Your Watch: The Eye, the Light, the Gesture Photographing a watch isn’t simply a matter of megapixels. It’s a quiet art—almost ceremonial—where lighting reveals volume, where the dial…
H. Moser & Cie: The Swiss House That Dares Anything, in Style
Bold without being arrogant, H. Moser & Cie charts its own course with panache. Somewhere between minimalist elegance, a free spirit and very Swiss humour, the Schaffhausen manufacture embodies the…
Why Vintage Dive Watches Are So Sought After
Beneath the surface, a story of culture They smell of salt and seaplane kerosene, of briefings by the glow of a hurricane lamp, of Cousteau’s waterlogged notebooks. Vintage dive…
This smartwatch appeals even to mechanical watch enthusiasts
Trends: the hybrid turning point In a café, it could pass for a classic three-hander: a steel case with polished flanks, a domed crystal, faceted indices, tapered hands that…
The Manufacturing Secrets of a Guilloché Dial
A Pattern That Breathes: The Soul of the Guilloché Dial Some surfaces merely reflect light; others sculpt it. The guilloché dial belongs to the latter: it captures brilliance, tames…
How to Choose a Watch for a Slim Wrist
Slim wrist, sharp style: proportion before size Choosing a watch for a slim wrist isn’t a limitation—it’s a lesson in style. In watchmaking, the golden rule isn’t size, but…
5 Iconic Watches Worn in Films
When Fiction Tells the Time: 5 Watches That Became Screen Legends Cinema has that rare power: to freeze a gesture, a style, a silhouette—and launch it into the collective…
Why Skeleton Watches Have Become Popular Again
The great return of transparency On the wrist, a skeleton watch does more than tell the time. It reveals a miniature theatre: gears seemingly suspended, an escapement in motion,…