Timebyme.fr: Time, Reimagined
Some watch brands make a point of standing apart. But from the brand to your wrist, there is usually a boutique in between. A boutique (online or brick-and-mortar) often reflects…
Julien Aguettaz
449 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
Baume & Mercier Capeland Shelby Cobra
Baume & Mercier is launching a new limited edition of its Capeland watch with a new Shelby Cobra, unveiled at SIHH 2016. In 2015, Baume & Mercier revealed the first…
Pierre Jacques Takes the Helm at MCT (Manufacture Contemporaine du Temps)
Pierre Jacques, co-founder of GMT magazine, former director of the Grand Prix d’Horlogerie de Genève and former CEO of the De Bethune brand, has been appointed CEO of MCT (Manufacture…
Swiss Alp Watch: H. Moser & Cie’s Answer to the Apple Watch
We had been eagerly awaiting a response from the world of mechanical watchmaking to the connected watch—particularly the Apple Watch. This technological shift has prompted many brands to position themselves…
Why Is It Always 10:10 in Watch Photos?
You’ve no doubt noticed that brands’ advertising images almost always show watches set to 10:10. Some will venture to explain this phenomenon with slightly twisted theories, invoking the Illuminati, extraterrestrials,…
AKRIVIA, the Architecture of Time
It’s hard to wander around Geneva’s watchmaking sphere without having heard of Akrivia and its young founder Rexhep Rexhepi. Whether you’re a lover of fine watchmaking or a devotee of…
The Perpetual Calendar Reimagined by MB&F
I first met Max Büsser at a GTE, where he was presenting his Legacy Machine No.1. What strikes you immediately about him is the passion that drives him: a passion…
SevenFriday V-Series V3-01: The Review
On Saturday morning, at the hour when the countryside turns pale, I headed down to the harbour with the firm intention of photographing the SevenFriday V3-01, the third-born of the…
MB&F Legacy Machine LM Perpetual
On Tuesday 3 November 2015, the Swiss press was invited to the M.A.D.Gallery in Geneva, the kinetic art gallery created by the talented Maximilian Büsser and his team: MB&F. An…
GPHG 2015: The Winners
Thursday 29 October 2015 saw the GPHG (Grand Prix d’Horlogerie de Genève) 2015 take place, hosted for the occasion by the duo of Gaspard Proust and Frédéric Beigbeder. 18 prizes…
How Does a Mechanical Watch Work?
What mechanical-watch enthusiast has never heard: “A watch without batteries?! Like a Rolex,” a little line that, first, reminds us of some people’s lack of knowledge of watchmaking history and,…
Philippe Etchebest’s Watches
What watches does Philippe Etchebest wear? Last night, I happened to catch the show Cauchemar en cuisine. Chef Philippe Etchebest comes to the rescue of struggling restaurants, getting owners back…
Pequignet Launches Its First Élégance Chronograph
French manufacture Pequignet is launching a charming chronograph in its Elegance collection. This automatic chronograph watch lives up to its name and, it must be said, is genuinely elegant. Available…
DeuxBéliers: Made in La Chaux-de-Fonds
A new brand is making its debut: DeuxBéliers. Its geographical origin alone commands respect, as the two friends behind the brand bring their watches to life in La Chaux-de-Fonds, Switzerland.…
Rafael Nadal’s Watch Up for Auction
Only Watch: an auction of exceptional watches On the occasion of Only Watch, a charity auction of exceptional watches whose proceeds support research into Duchenne muscular dystrophy, Richard Mille will…
Konifer Wooden Watches
Konifer is a Canadian brand offering wooden watches and accessories (rings and belts). I had never “handled” a wooden watch before, so I found myself waiting by my mailbox with…