The World’s First Basque Watch!
French brand March LA.B unveils a new watch that marks a turning point in its history: the AM2 Euskal, a timepiece that proudly claims its roots in the Basque Country.…
Julien Aguettaz
423 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
Neon, Art and Innovation: SevenFriday FDB Rocketbyz, a Unique Limited-Edition Watch
Since its inception, SevenFriday has always set out to break the mould of traditional watchmaking. Its laid-back approach, inspired by the industrial world and urban design, has enabled it to…
How to Change Your SevenFriday Watch Strap: Tutorial
After 4 years of good and faithful service, it was time to replace the straps on my SevenFriday P2 watches and SevenFriday M1/1. The perfect opportunity to put together a…
MB&F Celebrates 20 Years of Watchmaking Creativity with Two Limited-Edition Longhorn Models
To mark its 20th anniversary, Swiss watchmaking house MB&F unveils two new limited editions: the LM Perpetual Longhorn and the LM Sequential Flyback Longhorn. Produced in just 20 pieces each,…
The Nicknames of Rolex Watches
Ah, Rolex. The watches that make collectors dream, frustrate bankers, and fuel debates among enlightened enthusiasts… or wannabe louts desperate for validation. Because yes: while Rolex embodies Swiss precision and…
Arnold & Son Perpetual Moon 41.5 “Year of the Snake”
To mark the arrival of the Year of the Wood Snake according to the Chinese calendar, watchmaking maison Arnold & Son unveils an exceptional creation: the Perpetual Moon 41.5 “Year…
Perrelet Turbine Snake: Limited Edition Dedicated to the Year of the Wood Snake
To celebrate Chinese New Year 2025, Perrelet unveils an exceptional creation: the Turbine Snake, a limited-edition watch restricted to just 88 pieces. Inspired by the Year of the Wood Snake,…
Longines Ultra-Chron Carbon: High Frequency and Carbon
The watchmaking house Longines continues to impress with the launch of its brand-new Ultra-Chron Carbon, a timepiece that embodies both the heritage of high-frequency watchmaking and innovative materials. This bold…
Omega Speedmaster Pilot: A Modern Tribute to Aviation and Space
Watchmaker Omega unveils its latest creation, the Speedmaster Pilot, a timepiece that pays tribute to the brand’s rich history in the skies and in space. This contemporary model, rooted in…
Seiko Astron GPS Solar Cherry Blossom and Starry Sky
Seiko is celebrating a decade of innovation in solar GPS watchmaking with two new limited editions inspired by cherry blossoms and star-filled skies. The Cherry Blossom SSH171 and Starry Sky…
C by Romain Gauthier Titanium Edition Bracelet
Swiss watchmaking maison Romain Gauthier once again pushes the boundaries of innovation with the C by Romain Gauthier Titanium Bracelet edition, now available with two distinctive black dials. Blending traditional…
Cyrus Klepcys Vertical Skeleton Tourbillon Malachite: A Limited-Edition Work of Horological Art
The watchmaking house Cyrus Genève continues to impress with the introduction of its latest creation, the Klepcys Vertical Skeleton Tourbillon Malachite. Released in an ultra-limited edition of just two pieces,…
A Kit to Assemble Your Swiss Mechanical Watch at Home
As 2024 draws to a close, two emblematic names in Swiss watchmaking, Initium and BeWatchmaker, are announcing an unprecedented partnership. Their ambition? To offer a unique immersive experience: enabling anyone…
Halcyon Journey: The Elegance of Porcelain on the Wrist
I must admit that the geographical origin of the Halcyon Journey raised a few reservations even before I opened its presentation box. Chinese watches are still too often associated with…
MB&F Legacy Machine Perpetual EVO
Since its launch in 2015, the Legacy Machine Perpetual by MB&F has established itself as a benchmark in complex, forward-thinking watchmaking. With the Legacy Machine Perpetual EVO, the Swiss manufacture…
SEVENFRIDAY ME3/01 “Stone Blue”
With the ME3/01, SevenFriday continues the evolution of its iconic M series, first introduced ten years ago. Nicknamed “Stone Blue”, this model reflects a distinctive blend of avant-garde design and…