Montres Passion is an independent media outlet dedicated to watchmaking, founded in 2010 with a simple ambition: to talk about watches with rigor, curiosity, and editorial freedom.
For over fifteen years, the site has explored the world of horology in all its facets: new releases, in-depth watch reviews, trend analysis, brand stories, critical perspectives on the industry, and personal favorites. Far from standardized marketing discourse, Montres Passion embraces a sincere editorial approach, accessible to both seasoned collectors and informed enthusiasts.
Behind Montres Passion stands a watch enthusiast who has worked within Swiss watchmaking houses and is now a digital strategy consultant. This dual background – horological and digital – shapes the site’s editorial line:
speaking accurately about watches, while also understanding the challenges of visibility, brand image, and storytelling in a constantly evolving digital ecosystem.
An Independent Watch Media
Montres Passion is not affiliated with any group, brand, or distribution network. This independence guarantees freedom of tone and editorial credibility, which are essential in an industry where the line between information, influence, and communication can sometimes be thin.
The published articles are based on:
- hands-on knowledge of the Swiss watch industry,
- continuous monitoring of industry news and developments,
- a desire to provide nuanced, sometimes critical, but always well-argued perspectives.
An International Audience
Since its early days, Montres Passion has built a loyal readership. The site is now available in three languages (French, English, and Arabic), allowing it to reach an international audience interested in both major Swiss maisons and independent brands, microbrands, and emerging players in contemporary watchmaking.
This multilingual dimension makes Montres Passion a relevant platform for brands looking to:
- reach watch enthusiasts across multiple markets,
- gain international visibility,
- benefit from a high-quality, specialized editorial environment.
A Media Partner for Brands
Montres Passion offers visibility solutions that respect its editorial DNA:
product launches and highlights, clearly identified sponsored content, watch reviews, thematic features, and editorial partnerships.
The goal is not to create “disguised advertising,” but to produce value-added content that is useful for readers and coherent for brands. Collaborations are designed with a long-term vision in mind: brand image, storytelling, and credibility with a qualified audience.