SevenFriday: Sexy & She Knows It

Hard to remain unmoved by SevenFriday watches, which have been cheerfully stirring up the web for the past few months—especially across social networks, and on forums.

So a shoot was in order to get to know the young Swiss brand SevenFriday a little better (better late than never).

An old rusty backhoe, an SLR… off we go.

Contenus afficher

A watch with an atypical design

Its gargantuan dimensions deserve to be shown on your wrist because, even if yours is slim, chances are the watch will suit you well (we don’t use the verb “to suit” nearly enough, do we?), thanks to the absence of lugs on Seven Friday cases.

The weight immediately conveys a sense of quality, confirmed by a careful inspection under a loupe.

The grey PVD-treated steel case comes in robust dimensions: 47 x 47.6 mm. Don’t let the numbers sway you—the reality is quite different once it’s on the wrist. It’s substantial, yet it remains soft and rounded.

As for the movement, the brand is transparent and openly states its use of the Miyota 82S7, which, let’s remember, has long proven itself and demonstrated robustness and accuracy. Testing on the Witschi (a device used to measure a movement’s beat) concludes that this is, to say the least, a “lively” watch.

The all-curves dial contrasts with the case’s geometry. At first glance, it gives off a curious sense of well-ordered complexity under the dominance of an industrial design. Reading the time, however, couldn’t be more classic. The hands, rendered as wheels, do their job. It’s true that if your first idea was to tell the time, you’ll easily lose yourself in contemplation of the openworked dial.

Two discs indicate the seconds (at 4 o’clock) and the 24-hour time (at 9 o’clock), respectively. At 7 o’clock, the dial offers a glimpse of the balance wheel and hairspring, as well as the anchor.

The dial is a success. The 11 applied elements form 5 layers and benefit from a fine finish—an absolute feast for the eyes.

The “P2” watch (yes, SevenFriday watches come in P1, P2 and P3 models) differs from the P1 with warmer, coppery colours, contrasted by shades of grey.

The SevenFriday presentation box

Originality doesn’t stop with the watch itself. Your first contact with a watch is opening its box. SevenFriday delivers its watches in small wooden shipping crates, a nod to its industrial essence. A metal warranty card, stickers, stamps on the box… the packaging has as much character as the watch.

Quality and price of a SevenFriday

In conclusion, at this price point and without pretension, SevenFriday watches will delight enthusiasts of atypical, contemporary watches, with a rather exceptional quality–price–pleasure ratio. It’s good—and inspiring—to see small brands stand out from the competition, offering solid products wrapped in a fresh, well-executed concept.

Price: €800 for the model shown (P2-1).