Neon, Art and Innovation: SevenFriday FDB Rocketbyz, a Unique Limited-Edition Watch
Since its inception, SevenFriday has always set out to break the mould of traditional watchmaking. Its laid-back approach, inspired by the industrial world and urban design, has enabled it to stand out with watches that are instantly recognisable. At the start of 2025, the Swiss brand renews its collaboration with Rocketbyz—artist and designer Tobias Rehberger—to unveil the FDB Rocketbyz.
This ultra-limited edition (75 pieces split across three series) follows in the footsteps of SevenFriday’s boldest creations, combining neon design, innovative materials and a proven automatic movement. But beyond its flashy aesthetics, what is this watch really worth?
A radical aesthetic, between watchmaking and contemporary art
At first glance, the FDB Rocketbyz grabs your attention. True to Tobias Rehberger’s neon, urban universe, this watch plays with light and colour to deliver a unique visual result.
Its black PVD-treated stainless-steel case stays faithful to SevenFriday’s signature industrial shapes, but the innovation lies above all in the PA11/PA12 MJF 3D printing, which adds relief to the dial and creates unprecedented depth effects.
But the most interesting detail is the dial’s photoluminescent effect: under UV light, certain elements reveal hidden motifs and take on electric hues. It’s an aesthetic choice that won’t necessarily appeal to traditional watch enthusiasts, but it will win over those who like watches with a strong, assertive design.
A reliable automatic movement
Under the hood, the FDB Rocketbyz houses a Sellita SW300-1 movement, a Swiss automatic calibre well known to watch enthusiasts. Functional and time-tested, it offers a 42-hour power reserve and beats at 28,800 vibrations per hour (4 Hz).
This is neither an in-house movement nor a particularly high-end calibre, but it has the advantage of being robust and easy to service. A pragmatic choice that fits SevenFriday’s philosophy: delivering watches with impactful design.
A double-domed sapphire crystal for optimised legibility
One of this watch’s strong points is its double-domed sapphire crystal with anti-reflective treatment, which ensures excellent legibility and effectively protects the dial. It’s an interesting choice, especially as SevenFriday had accustomed us to reinforced mineral crystals on some past models. Here, the brand moves upmarket on this component, adding a welcome touch of sophistication.
A highly exclusive limited edition
SevenFriday and Rocketbyz have decided to produce this model in three limited series of 25 pieces each. A choice that heightens its exclusivity and is likely to appeal to collectors of watches with atypical design.
If you’re a SevenFriday fan, you may also be interested in:
- Our review of the SevenFriday ME3-01 Stone Blue
- A closer look at the SevenFriday V-Series V3-01
- Comparison of the M1-1 and P3-3 models
Packaging as original as the watch itself
Another notable detail: the 3D-printed PA12 box that accompanies the watch. Rather than a simple, classic case, SevenFriday offers packaging that matches the spirit of the model, incorporating modern materials and a futuristic design.
Inside, you’ll find a pair of black gloves, a microfibre cloth, and of course an certificate of authenticity attesting to the model’s rarity.
A model designed for those who like different watches
With the FDB Rocketbyz, SevenFriday confirms its status as an alternative brand, halfway between watchmaking and industrial design. This watch is clearly not aimed at those looking for a classic, timeless timepiece, but rather at enthusiasts of bold—perhaps even provocative—pieces, who enjoy wearing an object that draws attention and sparks curiosity.
Price and availability
The FDB Rocketbyz is available exclusively via the SevenFriday app for VIP customers, priced at €5,760 (excluding taxes).
The SevenFriday FDB Rocketbyz is a watch that will leave no one indifferent. Between its ultra-colourful design, its 3D-printed dial and its neon effect under UV light, it once again pushes the boundaries between watchmaking and contemporary art.
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