La vérité si je mens 3: A Reverso on Richard Anconina’s Wrist

Watch placement in promising film productions is a highly competitive sport.

Jaeger-LeCoultre has made its mark in La Vérité si je mens 3 by dressing Richard Anconina’s wrist—aka Eddie—with the Reverso Duoface in rose gold. The film will hit theatres on 1 February 2012.

Guaranteed visibility for the brand while awaiting the release of the next James Bond, Skyfall, on 24 October 2012, in which Daniel Craig is expected to tell the time on an Omega. A more virile showcase…