From Now On, Call It the “Tudor” United Sports Car Championship

Tudor is further cementing its ties to motor racing by becoming the title sponsor of the decidedly classy United Sports Car Championship.

This championship brings together the American Le Mans Series and the Grand-Am Rolex Sports Car Series. The sponsorship is perfectly aligned with Tudor’s Grantour line—particularly the Chrono Fly-Back.

It’s worth remembering that the Fly-Back chrono differs from a conventional chronograph by allowing you to reset the timing to zero and restart instantly, without having to stop it, reset it, and start it again. Once the chronograph is running, instead of “Stop-Zero-Start”, you simply press a pusher located at 4 o’clock. Cool, isn’t it?

The Tudor United Sports Car Championship will kick off in January 2014, notably with the 52nd running of the Rolex 24 at Daytona.