Montres-10h10

Why Is It Always 10:10 in Watch Photos?

You’ve no doubt noticed that brands’ advertising images almost always show watches set to 10:10. Some will venture to explain this phenomenon with slightly twisted theories, invoking the Illuminati, extraterrestrials,…

Read
demontage-eta-7001

How Does a Mechanical Watch Work?

What mechanical-watch enthusiast has never heard: “A watch without batteries?! Like a Rolex,” a little line that, first, reminds us of some people’s lack of knowledge of watchmaking history and,…

Read
matériaux-horlogerie

Watchmaking Materials

Steel, aluminium, carbon, platinum, titanium… The materials used in watchmaking are becoming increasingly diverse. Let’s take a look at the main materials in horology to better understand what our cases,…

Read