perlage-montres-horlogerie

Watchmaking Decoration Techniques

Decoration in watchmaking is different from finishing. Finishing is about perfecting and improving a component (polishing, satin-brushing, etc.), whereas decoration sets out to adorn a part with patterns by engraving…

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Montres-10h10

Why Is It Always 10:10 in Watch Photos?

You’ve no doubt noticed that brands’ advertising images almost always show watches set to 10:10. Some will venture to explain this phenomenon with slightly twisted theories, invoking the Illuminati, extraterrestrials,…

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demontage-eta-7001

How Does a Mechanical Watch Work?

What mechanical-watch enthusiast has never heard: “A watch without batteries?! Like a Rolex,” a little line that, first, reminds us of some people’s lack of knowledge of watchmaking history and,…

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