Richard Mille Burgled This Weekend
This weekend (on the night of Sunday, June 26), Richard Mille’s Paris offices were broken into. Around ten prototype watches were stolen. According to Richard Mille, these were prototype watches…
Julien Aguettaz
423 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
Smartwatches: Where Do You Stand?
Apple Watch, Withings, Samsung… some great brands rushed into the smartwatch space with varying degrees of success. However, a new trend is emerging, with models that appeal even to…
SIHH 2017 Opens to the Public
The Salon International de la Haute Horlogerie, held every year in Geneva, is expanding with the arrival of new exhibitors and—news that will delight watch lovers—is opening its doors…
Teaura: Tea, Time, a Luxury
We all have our rituals—those little things that help us feel better, that reassure us. For some, it’s a way of better “controlling” their life; for others, simply a means…
Gérard Pouyet and His Clocks: A Legacy of Watchmaking
When we talk about watchmaking, our eyes automatically turn to Switzerland. Yet historically speaking, Switzerland was more of a land of refuge for French and European watchmakers, who, over the…
Nixon The Mission: A Connected Watch for Board Sports
Nixon is right where we (impatiently) expected it to be, launching its smartwatch dedicated to board sports (surfing, skiing and snowboarding). While smartwatches don’t appeal to me for “city”…
Timebyme.fr: Time, Reimagined
Some watch brands make a point of standing apart. But from the brand to your wrist, there is usually a boutique in between. A boutique (online or brick-and-mortar) often reflects…
Baume & Mercier Capeland Shelby Cobra
Baume & Mercier is launching a new limited edition of its Capeland watch with a new Shelby Cobra, unveiled at SIHH 2016. In 2015, Baume & Mercier revealed the first…
Pierre Jacques Takes the Helm at MCT (Manufacture Contemporaine du Temps)
Pierre Jacques, co-founder of GMT magazine, former director of the Grand Prix d’Horlogerie de Genève and former CEO of the De Bethune brand, has been appointed CEO of MCT (Manufacture…
Swiss Alp Watch: H. Moser & Cie’s Answer to the Apple Watch
We had been eagerly awaiting a response from the world of mechanical watchmaking to the connected watch—particularly the Apple Watch. This technological shift has prompted many brands to position themselves…
Why Is It Always 10:10 in Watch Photos?
You’ve no doubt noticed that brands’ advertising images almost always show watches set to 10:10. Some will venture to explain this phenomenon with slightly twisted theories, invoking the Illuminati, extraterrestrials,…
AKRIVIA, the Architecture of Time
It’s hard to wander around Geneva’s watchmaking sphere without having heard of Akrivia and its young founder Rexhep Rexhepi. Whether you’re a lover of fine watchmaking or a devotee of…
The Perpetual Calendar Reimagined by MB&F
I first met Max Büsser at a GTE, where he was presenting his Legacy Machine No.1. What strikes you immediately about him is the passion that drives him: a passion…
SevenFriday V-Series V3-01: The Review
On Saturday morning, at the hour when the countryside turns pale, I headed down to the harbour with the firm intention of photographing the SevenFriday V3-01, the third-born of the…
MB&F Legacy Machine LM Perpetual
On Tuesday 3 November 2015, the Swiss press was invited to the M.A.D.Gallery in Geneva, the kinetic art gallery created by the talented Maximilian Büsser and his team: MB&F. An…
GPHG 2015: The Winners
Thursday 29 October 2015 saw the GPHG (Grand Prix d’Horlogerie de Genève) 2015 take place, hosted for the occasion by the duo of Gaspard Proust and Frédéric Beigbeder. 18 prizes…