Which Watches to Wear in 2020?
Watches follow the same trends as accessories. Every year, they reinvent themselves to surprise us. While the great classics continue to win us over, I have a slight preference for…
Julien Aguettaz
423 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
Watchmaking Decoration Techniques
Decoration in watchmaking is different from finishing. Finishing is about perfecting and improving a component (polishing, satin-brushing, etc.), whereas decoration sets out to adorn a part with patterns by engraving…
Buying Pre-Owned Luxury Watches: A More Affordable Solution!
The pre-owned luxury watch market has made great strides in terms of broader acceptance within the watch-enthusiast community in recent years. Indeed, choosing pre-owned watches offers many advantages for consumers.…
Wooden Watches
A sign of greater environmental awareness? Wooden watches have been making inroads for a few years now. Just look at the growing number of creations from brands specialising in the…
Mach Watch: A Watch for Concorde Fans
Aero-Design, a brand specialising in aeronautical decorative elements, is behind the Mach Watch Airspeed watch launched in 2018. Its distinctive feature? It incorporates an original part from the Concorde. This…
Johnny Hallyday’s Watches
If Johnny Hallyday splurged heavily on cars and motorbikes, he did the same in the world of watchmaking, wearing some beautiful watches. While most of his watches are far from…
The Cable Z by The Electricianz
Voici une young watch brand that will, without a doubt, soon be taking pride of place on many watchmaking fans’ wrists. What if, instead of showing off the inner workings…
How to Create Your Own Watch Brand?
This article is a modest introduction to creating a watch brand—a broad overview. I won’t go into every detail, but it can give you a sense of the road ahead,…
Buying or Selling a Luxury Watch on the Pre-Owned Market
Rather than window-shopping along Rue du Rhône in Geneva in search of a brand-new watch, I invite you, dear reader and fellow watch enthusiast, to take a serious look at…
Take Flight with Vacheron Constantin: Métiers d’Art Les Aérostiers
Here is a collection seen at SIHH (Salon International de la Haute Horlogerie) that certainly didn’t leave me indifferent. I am particularly fond of in-house calibres—often very specific complications (such…
Oris Big Crown D.26 286 HB-RAG Limited Edition
The Oris watch brand is unveiling a limited run of 1,931 pieces: the Oris Big Crown D.26 286 HB-RAG Limited Edition. The long-named D.26 takes its cue from the historic…
New Slimline Moonphase Manufacture by Frederique Constant
The Slimline Moonphase from Frederique Constant is back in the spotlight with a new in-house movement. I’ve always liked this watch—so much so that I nearly bought the version with…
Baume & Mercier Partners with Indian Motorcycle
La maison Baume & Mercier is announcing a new partnership, according to the press kit I’ve just received. After cars (including the particularly handsome Baume et Mercier Capeland Shelby Cobra),…
Which watch did Kurt Cobain wear?
The grunge movement may not have been known for the most elegant dress sense, but it nonetheless forged a style all its own. So what watch could Kurt Cobain—a true…
Fernweh Watches: From Kickstarter to Our Wrists
Swiss movement, sapphire crystal, 100m water resistance, Italian leather strap… These are attributes that suit us just fine when it comes to watches. On paper, the watches produced by the…
Admiral Flyback Chronograph by Ateliers deMonaco
It has been a very long time since I last took an interest in Atelier deMonaco, and now I’ve received a press kit inviting me to dive back into their…