How to Choose a Quality Watch Box?
Your beautiful watches will only stay that way if you take proper care of them. That means keeping them safe from dust, knocks and scratches that can dull their shine.…
Julien Aguettaz
413 posts
I am passionate about watchmaking, having worked for Swiss watchmakers and as a digital strategy consultant.
Which Pocket Watch Should You Choose?
Since its creation in 1505, the pocket watch has always been regarded as a true fashion accessory. First worn around the neck as a pendant watch and later slipped into…
How to Take Care of Your Watches?
A watch is one of the most sought-after fashion accessories for men. It lends their style elegance and refinement. To increase your chances of being able to use it and…
Concordia Automatic Watch by Charlie Paris
Charlie Paris is clearly brimming with ideas. After launching the automatic women’s watch Initial 36 on pre-order (as we discussed here), the French brand is introducing the Concordia, an automatic…
Charlie Paris Unveils Its Automatic Women’s Watch: Initial 36
Charlie Paris, the French watch brand, is launching an automatic women’s watch: the Initial 36. Designed and assembled in France, like the brand’s other watches, the Initial 36 is the…
Bausele Pays Tribute to the Royal Australian Air Force
During the First World War, 800 officers and 2,840 men served in the AFC, which would become the Royal Australian Air Force (RAAF) on 31 March 1921. In total, 9,870…
Which Watches to Wear in 2020?
Watches follow the same trends as accessories. Every year, they reinvent themselves to surprise us. While the great classics continue to win us over, I have a slight preference for…
Watchmaking Decoration Techniques
Decoration in watchmaking is different from finishing. Finishing is about perfecting and improving a component (polishing, satin-brushing, etc.), whereas decoration sets out to adorn a part with patterns by engraving…
Buying Pre-Owned Luxury Watches: A More Affordable Solution!
The pre-owned luxury watch market has made great strides in terms of broader acceptance within the watch-enthusiast community in recent years. Indeed, choosing pre-owned watches offers many advantages for consumers.…
Wooden Watches
A sign of greater environmental awareness? Wooden watches have been making inroads for a few years now. Just look at the growing number of creations from brands specialising in the…
Mach Watch: A Watch for Concorde Fans
Aero-Design, a brand specialising in aeronautical decorative elements, is behind the Mach Watch Airspeed watch launched in 2018. Its distinctive feature? It incorporates an original part from the Concorde. This…
Johnny Hallyday’s Watches
If Johnny Hallyday splurged heavily on cars and motorbikes, he did the same in the world of watchmaking, wearing some beautiful watches. While most of his watches are far from…
The Cable Z by The Electricianz
Voici une young watch brand that will, without a doubt, soon be taking pride of place on many watchmaking fans’ wrists. What if, instead of showing off the inner workings…
How to Create Your Own Watch Brand?
This article is a modest introduction to creating a watch brand—a broad overview. I won’t go into every detail, but it can give you a sense of the road ahead,…
Buying or Selling a Luxury Watch on the Pre-Owned Market
Rather than window-shopping along Rue du Rhône in Geneva in search of a brand-new watch, I invite you, dear reader and fellow watch enthusiast, to take a serious look at…
Take Flight with Vacheron Constantin: Métiers d’Art Les Aérostiers
Here is a collection seen at SIHH (Salon International de la Haute Horlogerie) that certainly didn’t leave me indifferent. I am particularly fond of in-house calibres—often very specific complications (such…