ArtyA Unveils Purity Stairway To Heaven to Mark 15 Years of Excellence

ArtyA celebrates 15 years of innovation with its watch, the “Purity Stairway To Heaven“, at Watches & Wonders.

In 2024, ArtyA, an independent Geneva-based brand renowned for its creative audacity, marks its 15th anniversary with particular flair. For its first appearance at the prestigious Watches & Wonders fair, the watchmaking house unveils its latest creation: the “Purity Stairway To Heaven“. This moment represents a significant milestone in ArtyA’s journey—an enterprise that, since its founding in 2009 by Yvan Arpa, has consistently pushed the boundaries of innovation and watch design.

Back to basics with a touch of innovation

“Purity Stairway To Heaven” is not just a watch; it is a statement—a manifesto that reaffirms ArtyA’s commitment to purity and simplicity, wrapped in astonishing technical complexity. With a new in-house movement that highlights transparency and elegance, ArtyA aims to express unparalleled sophistication, where every component is designed to reveal the very essence of the watch in its most distilled form.

A trajectory defined by boldness

From its humble beginnings in 2009 to its rise as a brand distributed in more than 30 countries, ArtyA has always stood out for its singular character. Its creations—often described as unbridled and daring—have not only defined an aesthetic, but also set a new benchmark in the world of watchmaking. The “Purity” concept, introduced in 2021, embodies this pursuit of minimalist elegance, spotlighting a clean design and sophisticated mechanics with its 4 Hz tourbillon watches.

Mastering movement and transparency

The newest member of the “Purity” family is an exclusive in-house movement, designed and produced entirely in Switzerland. Representing the pinnacle of ArtyA’s technical expertise, this movement perfectly illustrates the fusion of aesthetics and functionality. With its two hands, pared-back construction, and extreme skeletonisation, it reveals intricate beauty and unmatched precision.

Stairway To Heaven: a mechanical spectacle

ArtyA’s new creation is a true feast for the eyes, with its suspended “starified” escapement, parallel barrels, and hand-arched and faceted bridges. Every aspect of “Purity Stairway To Heaven” has been carefully designed to deliver an unprecedented visual and mechanical experience. The dial, shifted to 3 o’clock, allows an unobstructed view of this captivating mechanical architecture.

A design that defies convention

“Purity Stairway To Heaven” breaks with tradition by reversing the established order of the movement’s components. This innovative approach creates an impression of emptiness, from which the components emerge in a harmony of shapes and volumes. The finishes, light reflections, and interplay between shadow and light heighten the sense of depth and dynamism, offering a completely different reading of the watch.

A perfect balance between functionality and aesthetics

Beyond its beauty, “Purity Stairway To Heaven” is designed to be functional and comfortable for everyday wear. Its legibility, integrated rubber strap, and water resistance to 50 metres ensure an exceptional user experience. Available from an entry price of CHF 24,900.00, this watch is the first chapter in a family that promises to grow even richer.

ArtyA continues to redefine the standards of watchmaking with “Purity Stairway To Heaven”, offering a perfect fusion of art, technology, and horology. Behind its apparent simplicity lies a level of complexity and technical mastery that confirms ArtyA’s status as an innovator in the field. As it marks 15 years, ArtyA is not merely celebrating the past; it is opening the way to a future where beauty and precision become one.

Technical specifications