Jessica Alba, Piaget’s New Brand Ambassador
Watch brand Piaget has enlisted the services of actress Jessica Alba for its new jewellery collection.
To mark the launch of its new jewellery collection, dubbed Possession, Piaget called on Jessica Alba to serve as the ambassador for this new two-tone line.
An exceptional shoot, orchestrated by French photographer Patrick Demarchelier, resulted in a series of six images showcasing Piaget’s jewellery.
A formidable and subtle marketing plan included the launch of a dedicated campaign website (www.piaget-possession.fr), along with a game inviting users to take photos of the actress, all tied in with Piaget’s Facebook page (www.facebook.com/Piaget).
The behind-the-scenes video from the advertising campaign
